The growth of cloud computing services and its complexity will demand end users to increasingly look for integration of service combinations, as per Gartner. Their research has identified the emergence of a new service called "cloud service brokerages". These third parties will be primarily negotiating relationships between the cloud service providers and the users including the users' cloud environment services integration. The location of these brokers and their products can be found at the site of the service provider, the user or in the cloud itself, as a service.
Gartner made a forecast in March that global revenue from cloud services in 2009 would exceed $56.3 billion which is 21.3% higher than the figure for the previous which stood at $46.4 billion. He also stated that total global revenue may reach $150.1 billion in 2013.