An e-commerce Company ABC is selling in average $150.000 per month goods online. The management had ungrounded feeling that they reach optimum level of sales and they were spending significant money on site promotion and advertisement. Out of curiosity one of the managers signed up to free network and website monitoring service. To his surprise he discovered that the site is rejecting to respond in peak hours about 10% of the time. With a simple calculation it was realized that it makes $180,000 in annual loses. Management decided to use premium monitoring service in order to increase visibility and investigate IT performance bottlenecks. With relatively small investment in in infrastructure and tools the sales soared by 10%.