The website couldn’t handle growing traffic which resulted in 5% downtime. Monthly loss was $15k or $180k per year. In addition PortalWeb was losing some loyal customers and traffic wasn’t growing the way it should.
The company implemented complex external and internal network and systems monitoring, which revealed the load problem during peak hours. One of the discovered causes was related to RAM memory limits. The servers were upgraded to 4GB RAM. With small investment the Company accomplished 99.9% uptime and significantly increased its advertisement revenue. The ROI exceed all the expectations.