Friday, November 16, 2007

5 Monitors for Ultimate Business Performance: Part 4 Search Position Monitoring

4. Search Position (a.k.a. Search Visibility, Online Reputation, Search Ranking, Site Popularity) monitoring – monitors website position on search engine result pages (SERP). Search engine optimization work requires monitoring position of website URL per many keywords, sometimes several hundreds, and per several search engines like Google, Yahoo, MSN, Ask and others including country specific ones like Baidu in Chine and Yandex in Russia. Doing manual checks is time consuming and doesn’t show historical progress. There are several expensive software available to automate this task, but there is a new on-demand search engine monitoring service which can do the work on monthly subscription bases. It also monitors social media and bookmarking sites.

Who should use it: business owners, search engine marketing and optimization consultants, webmasters.

Usage examples: progress monitor and reporting tool for search engine optimization (SEO) campaigns, competitive research, online reputation and buzz monitoring, brand management.

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